…the customer

…age

18-35

spends on average 3.5-4.7 hours on social media everyday

as of 2020

account for 40% of consumers in USA

…profile

…spending potential

projected to have a spending power of $12 trillion by 2030 (World Data Lab, NielsenIQ and GfK)

represents a 1/4 of the global population

Digital Natives - largest global e-comm patrons

shaping trends in tech, fashion, and social media. Their tastes are changing brand strategies

  • Internet savvy with a strong online presence and engagement.

  • Thoughtful about social inclusivity and alternative lifestyles

  • Support causes, not political parties. Climate change, Worker’s rights, C.O.L.A wages and bodily autonomy rights being the key focus

  • Open about discussing mental health issues and seeking professional help

  • Climate change is a serious concern for them. They prefer brands that focus on sustainable practices

  • 47% hold 2-3 jobs for financial security

  • The seek ownership over their time to pursue personal interests, travel, and have new experiences

  • 73% reported feeling lonely. Missed formative socializing years due to covid. They form stronger para-social relationships with their favorite creators

…the brand’s product appeal expands beyond the targeted range.

Millennials and Gen-Alpha are equally viable consumers for this brand’s product and voice