…the strategy

…our brand ethos

DTC = Consumer focused strategy

Create, not copy = Stand out in a homogenized online experience

Be memorable at every step = Foster emotional loyalty in a jaded consumer market

Everyone is a customer = Approach all retail partners and vendors with the same dedication

…the customer

…age

18-35

…spending potential

Projected to have a spending power of $12 trillion by 2030 (World Data Lab, NielsenIQ and GfK)

Represents a 1/4 of the global population

As of 2020 account for 40% of consumers in USA

Spends on average 3.5-4.7 hours on social media everyday

Digital Natives - largest global e-comm patrons

Shaping trends in tech, fashion, and social media. Their tastes are changing brand strategies

…the brand’s product appeal expands beyond the targeted range.

Millennials and Gen-Alpha are projected to be equally viable consumers as well

…the sales channel

d.t.c

The main focus -

…lets stand out

…nsfw point of difference

…custom UI layout of “sartorial sarcasm” visual identity

…seasonal UI/UX updates with interactive elements

…frictionless checkout for higher conversions

…HUMAN CSR support

…get rid of the f*****g annoying newsletter signup pop-up

Sorry, but how are we all ok with this? There are much better ways

…visual engagement:

Graphic novel theme e-comm mobile design that immediately stands apart from other shopping experiences

…the retail partnerships

Our guiding principle on retail partnerships

…one size does not fit all!

…we want to work with each partner retailer to provide exclusive SKUs, in addition to the core collection

…exclusive colors

…exclusive SKUs

…geo specific prints

NYC exclusive

Montreal exclusive

and so much more

…we look forward to working with each retail partner on developing unique ideas, fit just for them

…the product development

Our guiding principle on product development

…creative commodity

…consolidated creation - core set fabrics reduce sourcing, costs, and material management

All styles below made with the same base knit fabric - solid & melange

…modular design - core blocks adaptable to any price point or market

Variant - Premium

High premium materials + subtler styling

Variant - Main nsfw

Class leading materials + refined life wear styling

Variant - Value

Blended materials + simplified silhouettes

…virtual prototyping - reduction in material, sampling, and shipping costs

…the tiered approach

…everyday life wear for EVERY budget

…we have already planned for a price tier roll out under 2 additional sub brands

…each tier has its own name & branding, nestled under the ecosystem of the main brand

Both sub brands are in trademark process. Once the nerdy legal stuff is done we can’t wait to show you

…premium

…value

…media and marketing

…social media

…collabs and sponsorships

Our guiding principle

…build together

…our first approach

…Kurtis Conner

…one of our favorite creators - a perfect fit for the brand’s vibe

…high subscriber count - high visibility

5.47M

2.4M

1.4M

…basic merch store - limited variety blanks with simple prints.

…nsfw x KURTIS CONNER

…we turn KC’s merch into genuine design collection - including womenswear

…product offered on all digital platforms for both brands + retail partners

…kurtis is the brand ambassador - promoting the venture on all of his platforms

…we’ve found this to be the most value/time efficient strategy. We gain quick access to a massive built in audience and Kurtis Conner’s brand expands to an audience and retail outlets outside of his current base