…the strategy

Our guiding principles for the brand strategy are

DTC = Consumer focused strategy

Be memorable at every step = Foster emotional loyalty in a jaded generation

Everyone is a customer = Approach all retail partners and vendors with the same dedication

Create, not copy = Stand out in a homogenized online experience

…the customer

…age

18-35

spends on average 3.5-4.7 hours on social media everyday

as of 2020

account for 40% of consumers in USA

…profile

…spending potential

projected to have a spending power of $12 trillion by 2030 (World Data Lab, NielsenIQ and GfK)

represents a 1/4 of the global population

Digital Natives - largest global e-comm patrons

shaping trends in tech, fashion, and social media. Their tastes are changing brand strategies

Internet savvy with a strong online presence and engagement.
Thoughtful about social inclusivity and alternative lifestyles
Support causes, not political parties. Climate change, Worker’s rights, C.O.L.A wages and bodily autonomy rights being the key focus
Open about discussing mental health issues and seeking professional help
Climate change is a serious concern for them. They prefer brands that focus on sustainable practices
47% hold 2-3 jobs for financial security
The seek ownership over their time to pursue personal interests, travel, and have new experiences
73% reported feeling lonely. Missed formative socializing years due to covid. They form stronger para-social relationships with their favorite creators

…the brand’s product appeal expands beyond the targeted range.

Millennials and Gen-Alpha are projected to be equally viable consumers as well

…the optimal sales channel

d.t.c

…custom UI layout of “sartorial sarcasm” visual identity

Stand apart from the template based design that makes most websites feel the same

The preferred method of commerce by the Key Target Demographics

Direct control over Brand narrative, Product presentation, Consumer UX, and Profit Margins

…seasonal UI/UX updates with interactive elements

‘Gamified’ navigation with side quest rewards. Lo-fi inspired early 2000s web design

…frictionless checkout for higher conversions

Direct implementation of Apple & Google wallet for in page purchase. Key for mobile conversions

…nsfw Point of Difference

…get rid of the f*****g annoying newsletter pop-up

Sorry, but how are we all ok with this? There are much better ways

…our prototype E-comm Landing Page and Product Page are currently under construction to present the full scope of our vision

We look forward to sharing with you soon!

stay tuned…

…HUMAN CSR support

Crucial value spend. AI chatbot support is widely despised

…successful ventures launched via D.T.C model and sustained consumer focused approach - Many have expanded into an Omnichannel presence

…the retail partnerships

our guiding principle on Retailers partnership

one size does not fit all

…retailer partnerships are great for raising brand awareness and collaborative product rollout

We want to work with retailers to provide exclusive SKUs for them, in addition to the core collection.

Through our modular design setup and consolidated material management we can offer

exclusive

colors

exclusive

SKUs

location

specific

prints

NYC exclusive

Montreal exclusive

and so much more

we look forward to working with each retail partner on developing unique ideas, fit just for them

…the product development

High premium materials + subtler styling

our guiding principle

…creative commodity

…consolidated creation - core set fabrics reduce sourcing, costs, and material management

All styles below made with the same base knit fabric - solid & melange

…modular design - core blocks adaptable to any price point or market

Variant - Premium

Variant - Main nsfw

Class leading materials + refined life wear styling

Variant - Value

Blended materials + simplified silhouettes

…virtual prototyping - reduction in material, sampling, and shipping costs

…the tiered approach

…everyday life wear in EVERY budget

…our everyday life wear is planned for a price tier roll out under 2 additional sub brands

…each tier has its own name & branding, nestled under the ecosystem of the main brand

Both sub brands in trademark process. Once the nerdy legal stuff is done we can’t wait to show you

Brand Position

…luxury

top level fabrics + trims

advanced factories + low run production

test bench for the latest in apparel design technology

Price Points

Starts at

SAKS, Net-A-Porter / Mr Porter, Holt Renfrew, Harry Rosen, FARFETCH, Bloomingdales, Nordstrom, Boutiques, DTC Ecomm etc

Brand Position

…value

blended fabrics + simplified bodies

cost effective production + high bulk minimums

intro brand to the nsfw ecosystem

Price Points

Starts at

$19.99

Average high

$99.99

Retail Space

$150

Average high

$1200

Retail Space

MARMAXX Group, Macy’s, Simmons, COSTCO, Kohl’s, Target, etc

…media and marketing

…social media

…creator corner - self made, global audience, respected in their space, energetic fans, many involved in the apparel industry (via sponsorships / merch shops)

Kurtis Conner

World touring comic. High subscriber counts on all social media platforms and generally a very cool guy with a vibe that fits our brand

Creator link
Drew Gooden

Very popular commentator who started out on Vine (remember Vine?). A George Carlin type for Gen-Z. Also does limited standup tours.

Creator link
Chad Chad

One of the fastest growing YouTubers with a huge female following in ages 15-30. Hilarious content that focuses on women’s empowerment.

Creator link
Gabi Belle

A musician and culture commentator with similar following to Chad Chad. She provides insightful social commentary on issues affecting Gen-Z

Creator link
Danny Gonzalez

Another breakout from the Vine era. Friends with Kurtis Conner and Drew Gooden. Huge following across all of the social media platforms

Creator link
BigTime

Former beloved hosts on Donut Media. This channel is 1 year old and already close to 2 million subs. Their vibe is very similar to ours

Creator link
Speeed

New channel of former Donut host James Pumphrey. A highly respected comedian that focuses on positivity and self growth

Creator link
Sarah-n-Tuned

A literal genius with one of the most dedicated and loyal fan bases. Completely self made creator that is highly respected in the car community

Creator link
Veritasium

Started by a former NASA phd. Highly regarded and respected science infotainment channel that does unique collabs with sponsors

Creator link
Brian Lagerstrom

Launched in 2020 to become one of the most trusted creators in the culinary community. Great aesthetics, personality and brand building acumen.

Creator link
xkcd

One of, if not, THE most referenced and respected web comic series by all ages. The channel is fairly new and already growing at a rapid pace.

Creator link
DamiLee

Architect turned education entertainer. Very high quality videos. Great personality. Riveting video topics. Excellent brand aesthetics.

Creator link
Ozzy Man Reviews

Hilarious and insightful. Very foul mouthed. Deeply Australian. Terrific interviewer and overall content creator. His celebrity interviews are terrific.

Creator link
Fig Tree

A unique, up and coming creator that focuses on engaging content about archeology, history, and mythology. Great vibe and demeanor.

Creator link
Kurzgesagt

The PREMIERE animation based science channel. Highly respected amongst all demographics for their in-depth research and lighthearted vibe.

Creator link