…presenting

…the identity

“lol…what’s in a name, my guy? that which we call a rose by any other name would smell as sweet via fire branding and mad aura”

Leonardo Da Shakespeare

Italian DJ (945 AD - 1012 AD)

…the name

Refers to finding your own place & style in an increasingly odd world. one day at a time; with as much immaturity as polite society allows

…the logo

name: the last call

…shattered glass and spilled drink in a heart shape represents modern life - make the best with what’s left

…the slogan

…the new culture

…the new social

…a call to create hope, laughter, friends, acceptance, love, kindness, art, cool/well priced sartorial casual fashion, and everything else that makes being human a gift

…the visual motifs

The double Ds. The two olives represent the creators of the brand

4 dot motif represents the brand word mark colors in non-verbal format

Personalization detail used on woven labels and garment interiors for an added touch of individual ownership

Martini top; The running design detail throughout the brand - The primary thematic detail

…the vibe

…sartorial satire

…the voice

…let’s express the joyful side of fashion and do away with the self important, overly serious mood.

…making and wearing clothes is fun, why be so serious about it!

…pop & pulp visual identity

Visual splender +

Bright Colors +

The above artwork is the hero artwork for Spring/Summer 2026 hangtags. The artwork will change every season, featuring talented artists we’re excited to work with

…life based content

Narrative based video campaigns +

Infotainment media series +

Collaborative partnerships with respected creators +

Honest & Optimistic approach to topical issues

…para-social approach

Conversational ad copy +

Narrative driven messaging +

Visual gags & subversive humor

…be memorable at every step

Activity focused consumer engagement - Side quest style +

Value add product design +

Prehomogenized internet e-comm design

…the look

…ITALIAN chic meets AMERICAN street

…Americana preppy with touches of classic European luxury

…7 day essentials in elevated, class leading fabrications and finishes

…everyday staples refined with functional features

…comfort beyond borders and style by identity, not gender

…actual usable pockets in womenswear

…the wear test feedback has been great

…casually and comfortably weird

…the fits

…the tees

available in 3 fits

slim

straight relaxed

street - oversized

…our brand fit/sizing is most comparable to UNIQLO and MADEWELL; the most popular fits in the current market and projected to continue into 2026-27

…all non t-shirt items are based around the straight fit (relaxed)

…drop shoulder, cropped body silhouettes

expanded functionality pockets (the lo-fi Jacket and lo-fi Overshirt pockets can fit an iPad mini or a Nintendo Switch)

…the value proposition

Premium Casual at Premium prices

AIMÉ LEON DORE

$250

SUNNEI

$144

Premium Casual w/ Premium Value

STONE ISLAND

$650

$110

nsfw

nsfw

$99.50

nsfw

$49.50

…what’s not possible to see from pictures is how soft and premium the fabrications are. we spent a lot of time on textile development/sourcing and finishing

…full collection available for viewing at your convenience

…hangtags & labels

  • Hangtags

    Primary and Secondary Hangtags

  • Bookmark (Back of Main Hangtag)

    The reverse side of the main hangtag is printed with the seasonal hero artwork.

  • hero print bookmark

    Collectible bookmarks. A value add feature to up cycle a throwaway item

  • secondary hangtag

    For Retail POS purposes

  • woven labels: main + sizing

    Jacquard woven labels for outerwear, blazers, bags, large size product categories

  • woven labels: wordmark + sizing

    Smaller woven labels for pants, tees, shorts, accessories etc

…the future: concept artworks of our upcoming products

  • walk & talk sneaker

    Continuing our theme of mixing materials with lively colors and trademark colors. PD melange knit + solid rib knit accented by solid foam sole and molded heel detail

  • puddle sneaker

    Water and wind resist knit slip-on with terrazzo texture memory foam sole

  • social cap

    A/B french terry knit with woven chambray brim. Flatlock stitch trim detail on exterior

  • field cap

    Classic baseball cap refined in the nsfw style. Melange rib + Solid pique knit mixed media with fused seams for a clean look

  • women's intimates

    Extending our design philosophy towards everyday inner wear with upscaled details + mixed media + pastel hues

  • men's intimates

    If you’re gonna put your ass on the line then we want to make sure your ass looks good

    Mixed media materials and colors continue our design principle of making basics anything but basic

…after seeing all this we know what you must be thinking

…are you two really this good looking?

Yes! No one is more humble than us so we will never admit it but your eyes tell the truth. Thank you for noticing

…my body and my wallet are ready to get busy, and this is a fully developed turnkey brand I can dive right into?

Yes! We have worked very hard on creating a mass market brand with a global appeal and a unique POV. It’s adaptable across all price points and remains just as personable and well thought out. It’s fully fleshed out, waiting for the right business partner to realize its potential

…and this is just the beginning?

Yes!!! There are a lot more product and marketing ideas that we are excited to discuss with you

…based simply on your electric charm and dangerously sensual vibes I am sold, but can I see the product?