…presenting

…the branding

…the name

“lol…what’s in a name? that which we call a rose by any other name would smell as sweet via implementation of cohesive visuals, consistent branding, and SEO management”

Leonardo Da Shakespeare

Word mark - Main (stack)

…the logo

Italian DJ (945 AD - 1012 AD)

Word mark - Horizontal

Covid changed the world. It affected everyone, but the younger generations most of all.

Some of their most formative years were lost and social media was the main source of escape and solace most of them had. Post covid they faced a challenging reality that’s further complicated by A.I misinformation, Global strife, and Inflation

new social

Refers to the new social paradigms and attitudes that emerged in the post covid world and the process finding yourself within them, one day at a time…with as much immaturity as polite society will allow

fashion wear

Refers to our approach to everyday life wear - Let’s make it fun!

The Last Call logo represents the current reality of Gen-Z and modern life for everyone in general

Shattered glass and spilled drink in a heart shape represents modern life - Make the best with what’s left

or

…move on from the broken pieces and dimming lights to create your own after party; to find & create joy, hope, laughter, good friends, acceptance, love, kindness, art, cool/well priced sartorial casual fashion, and everything else that makes being human a gift…

…visual motifs

D&D. The two olives represent the creators of the brand

…applications

4 dot motif represents the brand word mark colors in non-verbal format

Personalization detail used on woven labels and garment interiors for an added touch of individual ownership

Martini top; The running design detail throughout the brand - The primary thematic detail

…the voice

…sartorial satire

…express the joyful side of fashion and do away with the self important, overly serious mood. Making and wearing clothes is fun…so why is everyone so serious about it!

…what we’re not

Naked Capitalism

…short term approach = long term growth

…consumer sentiment is at an all time low

…all of our research, focus testing, and real life experience has made it very clear that the modern young consumer is weary of the impersonal, nonstop selling tactics

our guiding principle

…the vibes

sophisticated = serious

…pop & pulp visual identity

Graphic novel style bold artwork +

Bright Colors +

Subversive humor

The above artwork is the hero artwork for Spring/Summer 2026 hangtags. The artwork will change every season, featuring talented artists we’re excited to work with

…life based content

Cinematic storytelling video campaigns +

Infotainment media series +

Collaborative partnerships with respected creators +

Lighthearted / Optimistic approach to topical issues

…para-social approach

Conversational ad copy +

Narrative driven messaging +

Visual gags

Stoic models with 2% body fat laying around in luxury locales, looking sad doesn’t relate to 90% of real people

…be memorable at every step

Activity focused consumer engagement - Side quest style +

Content driven newsletters +

Friendly approach to increasing consumer spending

…the product

our guiding principle

…the look

…mix of old school Americana and an aura of Classic European Luxury

attainable luxury

7 day essentials with

…everyday staples in elevated, class leading fabrications and finishes

…basics refined with functional design for new vision in everyday comfort and function

…actual usable pockets in womenswear

…the wear test feedback has been great

…LORO PIANA meets AMERICANA

all in a tongue-in-cheek vibe

we’re serious about material and design…the rest is too serious to not laugh at

…mens core essentials offer a Unisex appeal for expanded styling options

…the fits

…the tees

available in 3 fits

Slim fit

…our tees act as perfect unisex items - In our campaign video the Lead Actress is wearing the GAMENIGHT Street fit OS tee over the SHINDIG Skirt, paired with the men’s INTERVIEW blazer for a cool bohemian look

…men’s

straight fit - relaxed

all non t-shirt items are based around the straight fit (relaxed)

drop shoulder

relaxed straight silhouettes

expanded functionality pockets (the lo-fi Jacket and lo-fi Overshirt pockets can fit an iPad mini or a Nintendo Switch)

street fit - oversized

…women’s

all non t-shirt items are based around the straight fit (relaxed)

drop shoulder

cropped body lengths

generous sized pockets (except sweater hoodie and tee)

…overall fit description

…our brand fit/sizing is based on the most popular fits in the current market and projected to continue into 2026-27.

our fits are most comparable to UNIQLO and MADEWELL

…the white space

…we began with the question:

Is there a brand at the intersection of: Designer appeal, unique POV, and mass market pricing?

…our conclusion:

…our idea

Combine the core appeal of the 3 principle hierarchies into our own vision

…high concept

opportunity

Trendy, Scenester Aesthetic

Challenges

Wearable by .0000001% of the buyer demographic

$440 for trendy casual

Limited time window of appeal. It’s ‘Fashion’…not Style

…our solution

…marquee mid luxury

…there are a lot of brands presenting really fun ideas but none WE could find that fit the criteria of our hypothesis

opportunity

Established, Mass Appeal, Fair luxury pricing

Challenges

Established look - May not appeal to newer generations

Challenging price points for younger buyers with limited income

…fast fashion

opportunity

Wide availability, Very Affordable

Challenges

Bad optics of Fast Fashion - Associated with ‘Throwaway’ waste and poor quality

No intrinsic design direction or identity

…the value proposition

Premium casual at Premium prices

AIMÉ LEON DORE

$250

STONE ISLAND

$650

SUNNEI

$144

nsfw

$110

nsfw

$99.50

nsfw

$49.50

Premium casual w/ Premium Value

…what’s not possible to see from pictures is how soft and premium the fabrications are. We spent a lot of time on textile development/sourcing and finishing

…get in touch and we’d love to show you the garments in person

…trims & labels

Hangtags

Primary and Secondary Hangtags
Bookmark (Back of Main Hangtag)

The reverse side of the main hangtag is printed with the seasonal hero artwork.
hero print bookmark

Value add feature for extending life cycle of a throwaway item
secondary hangtag

For Retail POS purposes
woven labels: main + sizing

Jacquard woven labels for outerwear, blazers, bags, large size product categories
woven labels: wordmark + sizing

Smaller woven labels for pants, tees, shorts, accessories etc

…the future: concept artworks of our upcoming products

walk & talk sneaker

Continuing our theme of mixing materials with lively colors and trademark colors. PD melange knit + solid rib knit accented by solid foam sole and molded heel detail
puddle sneaker

Water and wind resist knit slip-on with terrazzo texture memory foam sole
social cap

A/B french terry knit with woven chambray brim. Flatlock stitch trim detail on exterior
field cap

Classic baseball cap refined in the nsfw style. Melange rib + Solid pique knit mixed media with fused seams for a clean look
women's intimates

Extending our design philosophy towards everyday inner wear with upscaled details + mixed media + pastel hues
men's intimates

If you’re gonna put your ass on the line then we want to make sure your ass looks good
Mixed media materials and colors continue our design principle of making basics anything but basic

…after seeing all this we know what you must be thinking

…are you two really this good looking?

Yes! No one is more humble than us so we will never admit it but your eyes tell the truth. Thank you for noticing.

…my body and my wallet are ready to get busy, and this is a fully developed turnkey brand I can dive right into?

Yes! We have worked very hard on creating a mass market brand with a global appeal and a unique POV. It’s adaptable across all price points and remains just as personable and well thought out. It’s fully fleshed out, waiting for the right business partner to realize its potential

Yes!!! There are a lot more product and marketing ideas that we are excited to discuss with you

…presenting

…the branding

…the name

…the logo

new social

fashion wear

…move on from the broken pieces and dimming lights to create your own after party; to find & create joy, hope, laughter, good friends, acceptance, love, kindness, art, cool/well priced sartorial casual fashion, and everything else that makes being human a gift…

…visual motifs

…applications

…the voice

…sartorial satire

…express the joyful side of fashion and do away with the self important, overly serious mood. Making and wearing clothes is fun…so why is everyone so serious about it!

…what we’re not

Naked Capitalism

…short term approach = long term growth

…consumer sentiment is at an all time low

…all of our research, focus testing, and real life experience has made it very clear that the modern young consumer is weary of the impersonal, nonstop selling tactics

our guiding principle

…the vibes

sophisticated = serious

…pop & pulp visual identity

…life based content

…para-social approach

…be memorable at every step

…the product

our guiding principle

…the look

…mix of old school Americana and an aura of Classic European Luxury

attainable luxury

7 day essentials with

…everyday staples in elevated, class leading fabrications and finishes

…basics refined with functional design for new vision in everyday comfort and function

…actual usable pockets in womenswear

…the wear test feedback has been great

…LORO PIANA meets AMERICANA

all in a tongue-in-cheek vibe

we’re serious about material and design…the rest is too serious to not laugh at

…mens core essentials offer a Unisex appeal for expanded styling options

…the fits

…the tees

available in 3 fits

Slim fit

…our tees act as perfect unisex items - In our campaign video the Lead Actress is wearing the GAMENIGHT Street fit OS tee over the SHINDIG Skirt, paired with the men’s INTERVIEW blazer for a cool bohemian look

…men’s

straight fit - relaxed

all non t-shirt items are based around the straight fit (relaxed)

drop shoulder

relaxed straight silhouettes

expanded functionality pockets (the lo-fi Jacket and lo-fi Overshirt pockets can fit an iPad mini or a Nintendo Switch)

street fit - oversized

…women’s

all non t-shirt items are based around the straight fit (relaxed)

drop shoulder

cropped body lengths

generous sized pockets (except sweater hoodie and tee)

…overall fit description

…our brand fit/sizing is based on the most popular fits in the current market and projected to continue into 2026-27.

our fits are most comparable to UNIQLO and MADEWELL

…the white space

…we began with the question:

…our conclusion:

…our idea

…high concept

…our solution

…marquee mid luxury

…there are a lot of brands presenting really fun ideas but none WE could find that fit the criteria of our hypothesis

…fast fashion

…the value proposition

nsfw

nsfw

nsfw

…what’s not possible to see from pictures is how soft and premium the fabrications are. We spent a lot of time on textile development/sourcing and finishing

…get in touch and we’d love to show you the garments in person

Hangtags

Bookmark (Back of Main Hangtag)

hero print bookmark

secondary hangtag

woven labels: main + sizing

woven labels: wordmark + sizing

walk & talk sneaker