The cracks are becoming visible in old way of doing things
Humanity itself has been commodotized
What was supposed to connect has driven us apart
…covid was HARD! ya’ll. we all got through it but things haven’t been the same for anyone since
…it illuminated the growing dissatisfaction with modern life and more and more…
…real life has enough villains now and everything is so f*****g serious
…our observations and research is showing that people…
Are tired of the anti-heroes and brooding. They want classic good guys and fun again
Want genuine engagement again without a monthly subscription
And they’re tired of pretending for “likes” and wanna be themselves again
…in life
“…the rent is too damn high”
New generations uncertain about their future
Rapid inflation
Global conflicts & political divides
Climate change
“…everything is a subscription now”
Everything is commoditized, including people
The internet has turned into a giant ad space
Bots, phishing and scam websites make up 80% of global internet traffic
“…i’m crashing out, my guy”
Fatigue from 24/7 online connectivity and social media
Gen-Z prioritizing mental health over wealth
Growth of digital 3rd places for real interactions
…as the great philosopher Littlefinger once said
“Chaos is a ladder”
Game Of Thrones. S3, Ep6
Season 8 is not real. It doesn’t exist. We don’t talk about season 8
…people want the familiar and expected in unexpected ways
If everyone has to sing the same song then we sing that song in a different key
…our idea
…an apparel brand where we combine modern techniques & practices with pre-homogenized internet aesthetics & vibes
Expected - Quality, Comfort, Popular styles, Cost Feasible Strategies, and Growth
Unexpected - Subverting customer experience and expectations in a positive manner
Good unexpected
…finding forgotten money you left in your pocket
…YAY!
…THIS is the feeling we want to bring to our customers
Bad unexpected
…finding a forgotten world’s most venomous snake The Inland Taipan (Oxyuranus microlepidotus) in your pocket
…not YAY!
…9/10 snakeologists agree this is not a good feeling
HUH? Who forgets a venomous snake in their pants?
…it’s a metaphor for how we want to approach consumer engagement
You mean an analogy?
…sorry! we’re designers, not good-words-put-togetherers
You mean Writers?
