…the product

our guiding principle

…the look

A mix of old school Americana and an aura of Classic European Luxury

attainable luxury

7 day essentiels with

Everyday staples in class leading fabrications and finishes

Basics refined with functional design for new vision in everyday comfort and function

Actual usable pockets in womenswear

The wear testing feedback has been great

…LORO PIANA meets AMERICANA

all in a tongue-in-cheek vibe

we’re serious about material and design…the rest is too serious to not laugh at

Mens core essentiels offer a Unisex appeal for expanded styling options