…the product our guiding principle …the look A mix of old school Americana and an aura of Classic European Luxury attainable luxury 7 day essentiels with Everyday staples in class leading fabrications and finishes Basics refined with functional design for new vision in everyday comfort and function Actual usable pockets in womenswearThe wear testing feedback has been great …LORO PIANA meets AMERICANAall in a tongue-in-cheek vibewe’re serious about material and design…the rest is too serious to not laugh at Mens core essentiels offer a Unisex appeal for expanded styling options