…presenting
…the branding
…the name
“lol…what’s in a name? that which we call a rose by any other name would smell as sweet via implementation of cohesive visuals, consistent branding, and SEO management”
Leonardo Da Shakespeare
Word mark - Main (stack)
…the logo
Italian DJ (945 AD - 1012 AD)
Word mark - Horizontal
Covid changed the world. It affected everyone, but the younger generations most of all.
Some of their most formative years were lost and social media was the main source of escape and solace the majority of them had. Post covid they faced a challenging reality that’s further complicated by ai misinformation, global strife, inflation, and isolation
new social
Refers to the new social structures and attitudes that emerged in the post covid world and the process of finding yourself within them, one day at a time; with as much immaturity as polite society allows
fashion wear
Refers to our approach to everyday life wear - Let’s make it fun!
The Last Call logo represents the current reality of Gen-Z and modern life for everyone in general; The shattered glass and spilled drink in a heart shape represents modern life - Make the best with what’s left
or
…move on from the broken pieces and dimming lights to create your own after party; to find & create joy, hope, laughter, good friends, acceptance, love, kindness, art, cool/well priced sartorial casual fashion, and everything else that makes being human a gift…
…visual motifs
D&D. The two olives represent the creators of the brand
…applications
4 dot motif represents the brand word mark colors in non-verbal format
Personalization detail used on woven labels and garment interiors for an added touch of individual ownership
Martini top; The running design detail throughout the brand - The primary thematic detail
…the voice
…sartorial satire
…express the joyful side of fashion and do away with the self important and overly serious mood. making and wearing clothes is fun…so why is everyone so serious about it!
…our guiding principle
…the vibes
sophisticated = serious
…pop & pulp visual identity
Graphic novel style bold artwork +
Bright Colors +
Subversive humor
The above artwork is the hero artwork for Spring/Summer 2026 hangtags. The artwork will change every season, featuring talented artists we’re excited to work with
…life based content
Cinematic storytelling video campaigns +
Infotainment media series +
Collaborative partnerships with respected creators +
Lighthearted / Optimistic approach to topical issues
…para-social approach
Conversational ad copy +
Narrative driven messaging +
Visual gags
…be memorable at every step
Activity focused consumer engagement - Side quest style +
Content driven newsletters +
Friendly approach to increasing consumer spending
…the product
…our guiding principle
…the look
…mix of old school Americana and an aura of Classic European Luxury
attainable luxury
7 day essentials with
…everyday staples in elevated, class leading fabrications and finishes
…basics refined with functional design for new vision in everyday comfort and function
…actual usable pockets in womenswear
…the wear test feedback has been great
…ITALIAN chic meets AMERICAN sleek
all in a tongue-in-cheek vibe
we’re serious about material and design…the rest is too serious to not laugh at
…mens core essentials offer a unisex appeal for expanded styling options
…the fits
…the tees
available in 3 fits
slim fit
…men’s
straight fit - relaxed
all non t-shirt items are based around the straight fit (relaxed)
drop shoulder
relaxed straight silhouettes
expanded functionality pockets (the lo-fi Jacket and lo-fi Overshirt pockets can fit an iPad mini or a Nintendo Switch)
street fit - oversized
…women’s
all non t-shirt items are based around the straight fit (relaxed)
drop shoulder
cropped body lengths
generous sized pockets (except sweater hoodie and tee)
…overall fit description
…our brand fit/sizing is based on the most popular fits in the current market and projected to continue into 2026-27.
our fits are most comparable to UNIQLO and MADEWELL
…the value proposition
Premium Casual at Premium prices
AIMÉ LEON DORE
$250
STONE ISLAND
$650
SUNNEI
$144
nsfw
$110
nsfw
$99.50
nsfw
$49.50
Premium Casual w/ Premium Value
…what’s not possible to see from pictures is how soft and premium the fabrications are. We spent a lot of time on textile development/sourcing and finishing
…get in touch and we’d love to show you the garments in person
…trims & labels
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Hangtags
Primary and Secondary Hangtags
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Bookmark (Back of Main Hangtag)
The reverse side of the main hangtag is printed with the seasonal hero artwork.
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hero print bookmark
Value add feature for extending life cycle of a throwaway item
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secondary hangtag
For Retail POS purposes
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woven labels: main + sizing
Jacquard woven labels for outerwear, blazers, bags, large size product categories
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woven labels: wordmark + sizing
Smaller woven labels for pants, tees, shorts, accessories etc
…the future: concept artworks of our upcoming products
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walk & talk sneaker
Continuing our theme of mixing materials with lively colors and trademark colors. PD melange knit + solid rib knit accented by solid foam sole and molded heel detail
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puddle sneaker
Water and wind resist knit slip-on with terrazzo texture memory foam sole
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social cap
A/B french terry knit with woven chambray brim. Flatlock stitch trim detail on exterior
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field cap
Classic baseball cap refined in the nsfw style. Melange rib + Solid pique knit mixed media with fused seams for a clean look
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women's intimates
Extending our design philosophy towards everyday inner wear with upscaled details + mixed media + pastel hues
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men's intimates
If you’re gonna put your ass on the line then we want to make sure your ass looks good
Mixed media materials and colors continue our design principle of making basics anything but basic
…after seeing all this we know what you must be thinking
…are you two really this good looking?
Yes! No one is more humble than us so we will never admit it but your eyes tell the truth. Thank you for noticing.
…my body and my wallet are ready to get busy, and this is a fully developed turnkey brand I can dive right into?
Yes! We have worked very hard on creating a mass market brand with a global appeal and a unique POV. It’s adaptable across all price points and remains just as personable and well thought out. It’s fully fleshed out, waiting for the right business partner to realize its potential
Yes!!! There are a lot more product and marketing ideas that we are excited to discuss with you
