…duncan mckenzie
Owner & Co-Founder
Duncan’s design career started the moment he could grip a crayon without eating it
From scribbling on walls to sketching for the runways, he’s always had a knack for promoting his art, with style and strategy. After graduating from Otis/Parsons in 1994 - where he snagged the prestigious Silver Thimble (yes, that’s a real thing, not a Monopoly piece)—he launched into the big leagues
He’s worked with several Fortune 500 companies, but his longest runway walk was with Ralph Lauren, where spent 15 years stitching his mark into the brand’s legacy, one knit at a time. Rising to Sr. Design Director of knits he picked up the Most Creative and Presidential Awards for launching diffusion brands that brought designer flair to the masses—making affordable fashion feel like a luxury sport
…dheeraj Khanna
Multiple MICHELIN star chef restaurant patron and winner of 5 Academy Award viewing party invites, Dheeraj Khanna started in the Fashion Industry in 2006
His foray into fashion was purely by accident but he immediately fell in love with the science and creativity of apparel design.
Dheeraj journey started with textile development at Itochu Prominent USA LLC, eventually rising to Head of Product Development. He helped launch the Vince Camuto Menswear Tailored & Sportswear collection, Original Penguin Menswear Tailored collection, and relaunch of Perry Ellis Tailored Menswear, amongst many many MANY other projects
Before Co-founding New Social Fashion Wear he was the Design Director at Robert Barakett Menswear from 2019-2024 where he reinvigorated the brand by refining the design identity and launching 3 additional sub brand classifications, bringing the overall consumer age down from 55 to 49 and doubling brand’s gross revenue within 3 years
Co-Founder & Creative Director
…izumi kajimoto
Business Development / Licensing
Izumi Kajimoto is a seasoned fashion industry executive with over 30 years of experience in business development, marketing, and global brand strategy.
She has held leadership roles at iconic brands such as Polo Ralph Lauren, Calvin Klein, Donna Karan, and Marc Jacobs, where she played pivotal roles in driving sales, licensing, and international market expansion.
As CEO of Stetson, she revitalized the historic brand, achieving significant growth and expanding its appeal to younger, global audiences through innovative marketing and strategic collaborations. Since 2017, Izumi has been operating her consultancy, advising clients across the fashion, beauty, music, and art industries.
A Yale graduate with additional studies at Columbia, she values trust and collaboration in building successful brands and currently splits her time between New York and Nashville
…rosina silla
Rosina is a battle-hardened financial executive with a knack for making numbers behave — even in the unpredictable worlds of small business, retail, and fashion.
She spent 16 years at Michael Kors, Canada as the V.P. of Finance and Operations, which speaks volumes about her loyalty, resilience—and maybe her secret love for a great handbag.
From there, she moved on to CFO and COO roles at Incotel Group and Groupe Party Expert — because apparently, Rosina is at her best when fashion meets existential crisis and confetti.
Armed with a MAcc and an EMBA from Concordia University, Rosina is currently dedicated to launching New Social Fashion Wear as she believes in a brand with a great potential for ROI, growth and a good-looking financial statement.
CPA/EMBA