…the team
created by
duncan McKenzie
and
dheeraj Khanna
Two industry professionals with a combined 50 years of experience in the apparel industry
Their Apparel design & Branding philosophy is heavily influenced by their patented:
Big Design, Innovation, Creative, Kinetic energy approach
+ Sophisticated Immaturity

…duncan mcKenzie
Owner & Co-Founder
…dheeraj Khanna
Co-Founder & Creative Director
…izumi kajimoto
Business Development / Licensing
Duncan’s design career started the moment he could grip a crayon without eating it.
From scribbling on walls to sketching for the runways, he’s always had a knack for promoting his art, with style and strategy. After graduating from Otis/Parsons in 1994 - where he snagged the prestigious Silver Thimble (yes, that’s a real thing, not a Monopoly piece)—he launched into the big leagues. He’s worked with several Fortune 500 companies, but his longest runway walk was with Ralph Lauren, where spent 15 years stitching his mark into the brand’s legacy, one knit at a time. Rising to Sr. Design Director of knits he picked up the Most Creative and Presidential Awards for launching diffusion brands that brought designer flair to the masses—making affordable fashion feel like a luxury sport.
Multiple MICHELIN star chef restaurant patron and winner of 5 Academy Award viewing party invites, Dheeraj Khanna started in the Fashion Industry in 2006.
His foray into fashion was purely by accident but he immediately fell in love with the science and creativity of apparel design.
Dheeraj journey started with textile development and since then he has worked his way across almost all categories and price points.
Before Co-founding New Social Fashion Wear he was the Design Director at Robert Barakett Menswear from 2019-2024
Izumi Kajimoto and the famed international art thief known only as “La Fantôme de Bruges”, infamous for stealing the Queen of Monaco’s Diamonds during the Fancington Gala of 2010 have never been seen in the same room.
Coincidence? Maybe
…Maybe not