…welcome

…thanks for coming

…we put together something really fun and we think you’re gonna love it or your money back*

*Legal Department note: We will be providing no refunds as no services were tendered or goods exchanged. Furthermore, we’ve asked the creators to stop offering or mentioning refunds as it makes no literal sense in this context. Further, furthermore please stop dragging this out. Someone may actually read this and waste their time. Yet you still keep doing it. Why? Please stop! You are acting like a thoughtless child…wanton in the destruction of good decorum.

*Creators followup note: Shut up, Legal nerd!

We started an apparel brand with the simple idea

…look and act

like everyone

else

and you’ll be

forgotten as

quickly as

as everything

else

…so we went to work

and came up with

…this is our take on

…the new culture

…the new social

…it’s

…who are we?

created by

duncan McKenzie

and

dheeraj Khanna

Two industry professionals with a combined 50 years of experience in the apparel industry

Their Apparel design & Branding philosophy is heavily influenced by their patented:

Big Design, Innovation, Creative, Kinetic energy approach

+ Sophisticated Immaturity

…meet the whole team

…isn’t crass

…or edgy!

…we

are…

“…ok. so

…here you go. enjoy!

…we don’t need to do what 

everyone else is doing,

everyone else is 

already doing that

…we just think that

basics = basic

Our guiding principles for the brand are

DTC = Consumer focused strategy

Be memorable at every step = Foster emotional loyalty in a jaded generation

Everyone is a customer = Approach all retail partners and vendors with the same dedication

…check out how

we get it done

Create, not copy = Stand out in a homogenized online experience

…we want to go in a different direction 

…and we aren’t the only ones