To go menu

…quick bites

What is it?

…our take on post covid fashion, rapidly changing culture and

…the emerging new social energy

Customer?

…aimed at late alpha/ Gen-Z/ Early Millennials

or…anyone who likes being comfortable

The look?

…Euro chic meets American street

Everyday life wear upscaled in super soft fabrics. European luxury details and expanded functionality in relaxed fit silhouettes

Fabrications

…upscaled everyday comfort life wear

Tees : Tanktops: Shirts : Hoodies Shorts : Pants: Joggers : Sweaters Dresses : Skirts : Jackets : Blazers

Core product?

Gender

Brand vibe?

…very serious about product and customer experience

…very silly, absurd, and sarcastic about everything else

Sales channels & price points

…dtc e-comm - for total customer engagement and narrative control

…retailers - for unique collaborations and partnerships

Price points:

Main brand - $49.50 - $400

Luxury and Value brand variants ready. Currently under trademark process

Who is “we”?

…created by duncan mckenzie and dheeraj khanna

2 industry professionals with combined 50 years of experience in the apparel industry

and some other really smart eggs who believe in us

Why?

…because everywhere has become so expensive, everyone feels alone, and everything is so serious

…we’re not the only ones who are tired of the constant doom & gloom

…we’re betting that change is coming and people are yearning to rediscover meaningful engagement again